Middle East
In recent years, driven largely by social media, people have been making the trip from Muscat and across the Gulf specifically for it – the spectacular terraced farms in full bloom, and the communities on the mountain welcoming the interest, carefully, on their own terms. From Birkat Al Mouz, we began the drive up the windy mountain road – watching the temperature gauge on the car’s dashboard slowly going down, one degree at a time.
As Saudi Arabia continues to evolve, its cultural identity is being celebrated like never before. Whether you’re an adventurous solo traveller, a history buff, or a family looking for a meaningful experience, these heritage destinations provide a more intimate look into the Kingdom’s soul.
From the mirror-clad landscapes of AlUla to the cool cave chambers of Hofuf and the buzzing markets of Buraidah, Saudi Arabia offers something truly unexpected. These experiences go far beyond luxury hotels and city skylines—they invite you to connect with the land, its people, and its ancient rhythms.
At only fourteen years old, Saudi podcaster and speaker Rateel Alshehri is a powerful role model for Gen Alphas all across the Middle East and beyond. She launched her hugely successful podcast, Rateel Alpha Talk, when she was only 12 years old. Her trademark curiosity and approachable presenting style quickly propelled the podcast and Rateel herself into the spotlight, and her burgeoning career has gone from strength to strength ever since.





